Valentine’s day spending to 11% by 2011 in

According to the National Retail Federation’s “2011 Valentine’s day consumer intentions and actions survey,” conducted by BIGresearch, the average consumer to increase your Valentine’s day spending by 11 percent this year is set.

$116.21 Valentine’s day merchandise in 2011 spend 11 percent from $103.00 in 2010, according to the NRF, the average person. Total expenditure for the holidays is expected reach $ 15.7 billion.

The NRF also notes that the average consumer $68.98 on their spouse or other important will spend for Valentine’s day this year by 8.9 percent from $63.34 last year.

Also $5.04 will spend your pets last year the average person this year by 54 percent from $3.27. Meanwhile consumers become $6.30 to your friends for Valentine’s day this year is expected to spend $4.97 classmates and teachers and $3.41 to employees.

Greeting cards are the most popular gift (52.1%) Although jewelry as consumers plan to buy love 17.3 percent of some bling, is also popular to 15.5 percent in 2010.

“Jewelry, sweets and clothing sales should provide a nice boost retailers during the generally slower months January and February,” said Matthew Shay, President and CEO of the NRF.

Total should consumers to spend $3.5 billion on jewelry of this Valentine’s day, up from 3 billion $ in the past year. Also, should the consumer to spend $1.6 billion on clothing (up from $1.5 billion last year), $3.5 billion on dining out (up from $3.3 billion last year), $1.7 billion on flowers, $1.5 billion on candy and $1.1 billion on greeting cards.

The NRF also highlighted that the average man more than twice as much ($158.71) than the average woman ($75,79) spend this Valentine’s day.

Discount stores (36.6 percent) are followed by department stores (30.5 percent), specialty stores (19.4 percent), online (18.1 percent), local florists (16.8%) and jewelry stores (9.5 percent) the most popular shopping destination.

Not surprisingly, is adults of age 25-34 spend on average $189.97, while adults 65 + on average spend $60.22.

According to the eBillme online spending index 32 percent of consumers for your planning Valentine’s day, online shopping this year an increase of 9 percent from last year. The company also found that 60 percent of consumers plan to purchase something other than chocolate or flowers this year, 18 percent plan to buy a gift card for your Valentine and 47 percent are still unsure what to buy for the holidays.

Sources:

http://www.NRF.com/modules.php?Op = viewlive name = News & sp_id = 1075

http://www.BusinessWire.com/News/Home/20110119006413/en/19-percent-Shoppers-Spend-Valentine%E2%80%99S-Day-Gifts

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Tags: spending, valentine's day